New Branding Launch: Interview with the CEO + President
Big news! We have released a NEW look, including an updated logo, new colors and fonts. Our design goal was to be able to appeal to the services we provide while keeping the integrity of the "old" QRI with the cypress tree.
We felt that it was the perfect time to evaluate our company’s brand to ensure it was in sync with who we are and where we are headed in the future.
We hope that you are as excited as we are, and we look forward to your feedback!
Read our interview below with our CEO, Fonda New, and President, Kenny New on their thoughts of the new branding.
What does QRI mean to you?
Fonda: QRI got its start in 1986 during the worst time for the oil industry. At the time, I was working for the Louisiana Geological Survey. We were coincidentally rebranding the organization and I was tasked with designing the logo for a t-shirt contest. I took a photo of the LSU cypress tree, won the t-shirt contest for my design, copyrighted it and that was the birth of QRI. I gave my supervisor a 6-month notice that I was going to start my firm.
My purpose for QRI was to start an environmental compliance and remediation firm. I saw a big need for this while working in the field. In 1989, a law was passed that sludge pits had to be closed and that is what we used as the base to start QRI. In fact, my father helped me build a barge that we use to this day to get into hard to access areas.
After all this time, there is nothing like heading to a site in coastal Louisiana at sunrise or sunset. It makes my heart pitter-patter.
Kenny: It has many meanings. Family. Service. Provision for many people and our staff. Quality, reliability, and integrity. It means being a partner to our military to help them get their mission completed and support them while they are in harm’s way. It means helping to keep government and industry in harmony with the environments. It’s about building for the future, literally and figuratively, while meeting the needs of our clients in a professional atmosphere.
How do you feel about the new branding?
Fonda: It’s bittersweet for me. I branded QRI from the beginning. I loved the sense of patriotism with the red, white and blue. I didn’t think that anyone would be able to outdo what I already loved so much, but I must admit, they did. My one stipulation was that the logo had to have the cypress tree. I am partial to that tree. It signifies so much to me. Although, I will always be retro QRI, I know this branding is about growth. We are going into another decade with the millennials running the company and I must adapt to let them grow. I cried when I saw the website, happy tears that is. I am proud of what the team has accomplished, and I can honestly say I had nothing to do with it.
The logo means that the company is ready for change and growth and I am super excited for the new QRI. We are going to the next generation.
Kenny: I think it will be well received and that it will launch us into the next phase of our journey. It represents an exciting time of growth and opportunity and helps to create a sense of community within our company, and hopefully our clients and partners will see us as a progressive, growing firm.
What are you now most excited about?
Fonda: Retirement! Knowing that I really can retire. I will always be available to QRI and support in any way I can whether that be attending conferences or representing the team at golf tournaments, but I truly believe that the President and CEO can walk away and the next generation can run QRI.
The future looks bright for us. A cypress tree has roots that run deep. Kenny and I have done a yeoman’s job in stabilizing our company. Cypress knees come up and it’s hard to take out a cypress tree. We have established our employees and stabilized them for the next generation. There is no taking QRI out!
Kenny: Well, I believe our new branding shows that we are open to new ideas, concepts and growth. I am excited that as we launch the new branding, it will make people look at us again. It is exciting to see our staff excited about our growth and willingness to embrace change. Not to mention, it’s a pretty logo!
Where do you see QRI going in the future?
Fonda: We graduated the 8(a) Program in 2013 and we continue to grow and go up the Mississippi River, and we’ve expanded west and east. I now see us going back to our roots in the petrochemical field while still serving our federal and commercial clients across the US.
Kenny: I see QRI continuing its growth and becoming a major player within the market place. I see our staff growing to meet the needs of the market place and our clients. I see QRI becoming a large company, easily.